From North West's allegedly upcoming skincare line to Beyoncé x Adidas' partnership termination, here is some news from the fashion circuit.
North West to soon launch toy and skincare lines? Kim Kardashian files trademarks for her 9-year-old entrepreneur daughter
Fashion and entrepreneurship run in the Kardashian clan and North West is no different. The 9-year-old might be soon following the footsteps of her entrepreneurial mother Kim Kardashian and could possibly launch her toy and skincare lines. Momager Kim has reportedly filed to obtain four trademarks on behalf of her daughter out of which the description of two trademarks sounds as though the budding fashionista would be launching her toy and skincare line. The other two trademarks are related to advertising and entertainment purposes. Not just this, North has a trademark from 2019 that would be used for her future clothing line, much like both her mother and father Kanye West.
The trademark for skincare is described as ‘non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers.’ While it’s still unclear when these lines would see the like of the day, but one thing is for sure, North is definitely an entrepreneur in the making. Well, that’s one way to set the bar high for future Kardashian-West kids.
(Source- Teen Vogue)
Adidas and Beyoncé terminate their Ivy Park partnership
Five years after the launch in 2018, Beyoncé and Adidas have mutually agreed to end their Ivy Park partnership. As per the reports by Hollywood Reporter, the two parties had “major creative differences” between them which led to this agreement.
According to the news portal, Bey is looking forward to gaining the creative control. Reports that circulated in February claimed that this partnership has led the German sportswear giant to bleed money as “roughly half of the merchandise that was produced went unsold” and that IVY PARK was “losing money for Adidas.”
(Source- Hypebae)
The sneak peek of H&M x Mugler is here and so is the release date!
Ever since the news of H&M x Mugler’s collaboration broke out, fans have been eagerly waiting to get their hands on this bomb collection. And at last, the fashion powerhouses have shared a glimpse of the collection along with the release date!
The campaign video, shared by creative director Casey Cadwallader, spills the details on what should one expect from the collection releasing on… drumrolls please… May 11, 2023.
The video, starring music artists Shygirl, Amaarae, Eartheater and Arca features a range of Mugler’s signature designs interpreted vivid suits and separates and caters to the brand’s core fanbase at an affordable price.
Speaking about the collection, Cadwallader said “It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”
(Source- Hypebae)
