Now that’s some good news in 2020 for the Indian fashion fraternity. Design label, Satya Paul has named designer Rajesh Pratap Singh as its new Chief Creative Director. Founded in 1985, the brand is known for its innovative prints, aesthetics, and hugely popular cocktail sarees.
In his new role, Rajesh would oversee artistic direction for the brand’s apparel collection and present first in Fall/Winter 2020-21.
Taking it to their respective social media spaces, both, designer and the design label made an announcement about the same.“Rajesh is one of the most talented designers of our time. His eye for detail and exceptional creative nerve that blends modernism and tradition especially holds significance to the world of Satya Paul,” said the company’s spokesperson, as stated by a leading magazine.
Speaking about his new role and company’s future plans, he said, “My objective is to make it one of the finest brands, if not the finest brand to come out of India in that sector. I want to take this homegrown brand to another level with a keen focus on the manufacturing quality of the product, going back to the roots and bring about the purity of thought that Mr. Paul wove this brand with.”
When asked about his plans for the brand, Singh said, “Before moving ahead, it becomes important to de-clutter, clean up the visual language and upgrade it. Changing techniques, designs, movement in voice, and making it relevant for the times are a few processes we are working towards, slowly and gradually but with innate focus. I want to get both the aesthetic and quality higher for all the products, not just the saris though they will always remain at the core of Satya Paul.”
We can’t wait for what’s more in store, what about you?
(Source- Cosmopolitan)
