Inspired by the alluring Lucknow city, Anushree Reddy’s recently unveiled Chikankari collection ‘Nazaakat’, is a story told through the classic-contemporary woman’s lens. With its inspiration derived from the magnetism of the renowned North Indian craft, this range is a link between yesterday and today, coming to life after months of experimentation, careful handiwork, and timeless design.

The collection saw a marriage between the art of Chikankari and Mukaish work lending it a distinctive appeal and unparalleled intricacies. The colour palette embodied delicate pastels and muted tones, bringing out these elaborate details with an infinite charm.

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Giving life to the collection stood the ethereal Chitrangda Singh, who carried its ensembles with effortless grace. She portrayed how each attire- whether an anarkali, kaftan, or saree, can be displayed as traditional, yet inevitably modern pieces.

An exclusive glimpse of ornamental jewels by Shri Ram Hari Ram Jewellers adorn her outfits, elevating the all-embracing charisma of the collection’s feminine evocations.

Nazaakat, now available at her flagship store in Hyderabad, presented itself as an emblem of heritage craftsmanship, grace, and serenity- becoming a timeless collection that will be cherished forever.