2017 was all about millennial pink and Riri, of course. Entering 2018, we can finally flush out the pinks from our system. And make way for the brand new color of 2018 – Ultra Violet! Plus, Rihanna too isn’t going anywhere, at least according to Pantone Vice President Laurie Pressman. When asked about who dons this new hue the best, Pressman's answer was obvious. Rihanna, of course! Specifically Rihanna with violet lips and purple sunglasses a la these Dior ads. Pressman further went on to quote “When you think of this color she perfectly sums up the originality, the inventiveness, forward thinking, the non-conformity,” Pressman said. “The exploration, the expression, the do your own thing. She thinks about things differently than anybody else. No boundaries.”

Hollywood’s wild child has been on a roll all through 2017, with her Billboard record-breaking albums and Fenty beauty, but let’s hear it for Riri, who knows how to make a grand entrance into 2018, even when there are few weeks left for 2017 to end!

RECOMMENDED READ: KENDALL, BEYONCE, RIHANNA: WOMEN WHO ARE RULING THE WORLD IN 2017!

The color which was revealed as the color of the year this Thursday wasn’t chosen because of its regal resemblance but to evoke a counter cultural flair, a grab for originality and visionary thinking.

https://www.instagram.com/p/BIR8M8UgZxs/

Ready or not, it’s time to get your millennial pinks out and switch them with this brand new hue!  Why?
Cause Rihanna approves!