Sportswear brand D:FY was launched today with a grand event in Mumbai. The event was attended by stalwarts and celebrities from the sports and Bollywood as well as several fitness enthusiasts. Present at the panel discussion were Ritesh Sidhwani, Farhan Akhtar and Anil Kumble, who gave insights into the emergence of sports and sportswear in India.

In fact, a unique fitness challenge was also organised, which saw celebrities like Nidhhi Agerwal, Saqeeb Salem, Mandira Bedi, Karan Tacker and Rhea Chakraborty participating with full enthusiasm.

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Nidhi has been roped in as the brand ambassador along with cricket all-rounder Hardik Pandya. The brand also launched its flagship store in the city.

Meanwhile, announcing their recent investment in the brand, Ritesh said, "Both Farhan and I love sports and being fit is the best gift we can give ourselves. The sportswear industry in India is seeing a transformation. We liked the space that D:FY is attempting to create. We liked their approach to build a true Indian sports brand with focus on the product.”