The much-awaited Shah'Rukh Khan starrer Jawan is all set to release next month. It will be the second film of the actor for this year, and is already creating a huge wave of excitement among the fans. The king of Bollywood made his comeback with 'Pathaan' earlier this year, which turned to be a blockbuster at the box office! The recent release of the song 'Zinda Banda' from his upcoming film is already receiving massive love. As per the sources, the actor will follow a minimalistic promotional model for his second film of 2023, just like he did for Pathaan. 

"Shah Rukh Khan didn't give any interviews at all before the release of his last film, Pathaan. Yet, it was an all-time blockbuster. He wants to continue with this strategy for Jawan and is confident that even without interviews, the audiences will be pulled in to the cinemas. A few events are planned but it will be without Q-and-A sessions, as is the norm nowadays. However, Shah Rukh Khan is expected to rock the show with his funny and thought-provoking quotes. Also, fans need not worry as he'll keep conducting the 'Ask SRK' sessions on Twitter from time to time. It’s a super-hit strategy. Shah Rukh himself loves going through fan questions and replying in his trademark witty style. Fans, too, go gaga over his replies. Ultimately, the content of Jawan is very enticing. As a result, the team believes that these minimal promotional strategies will work big time," added the source. 

Directed by Atlee, the story of 'Jawan' is about a man who is driven by a personal vendetta to rectify the wrongs in society, while keeping a promise made years ago. The film also stars Nayanthara, Vijay Sethupathi, and Sanya Malhotra. The film is set to release on September 7, 2023

Source: Bollywood Hungama