For the first time ever, the logo of a Bollywood film has been made by artisans! The marketing team of Sui Dhaaga – Made in India wanted to celebrate the rich and diverse culture of making Indian handicraft. So the team reached out to local artisans and craftsmen across the country to create the logo in their unique stitching styles. They revealed the logo after hosting a special Twitter question and answer session with their fans.
The logo has been done in a striking, globally popular Indian hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow. It has also be created in Rajasthan's prominent crafts like Aari, Banjara and Gota Patti; Tamil Nadu's popular Toda style and Karnataka's Kasuti design. Towards the east, which constitutes of over 50 percent of India's handloom exports, Pipli style from Odisha, Handloom work from Assam, Kantha stitch work from West Bengal have been incorporated.
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The film hopes to create awareness of India’s culture amongst today’s youth and the impact that it leaves on modern design, fabrics and fashion at large. YRF released the logo on National Handloom Day. A film about finding love, Varun Dhawan and Anushka Sharma starrer Sui Dhaaga - Made in India is a story that celebrates the spirit of self-reliance. The film’s plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the hugely acclaimed Make In India campaign.
Director Sharat Kataria and producer Maneesh Sharma team up again for Yash Raj Films’ entertainer Sui Dhaaga - Made in India which is set to release on September 28 this year just before Mahatma Gandhi's birth anniversary.
Watch the journey unfold here:
https://www.youtube.com/watch?v=wotNruuQYv4
