Bollywood’s young brigade, from Ranveer Singh and Alia Bhatt to Varun Dhawan, are not only known for their films, but also for being the faces of leading brands. These youngbloods have not only
Varun, who was last seen in Shoojit Sircar's October, is known for molding himself into a new character, be it for brand commercials or cinematic roles. Now,as reported to a leading daily, he is all set to replace Shah Rukh Khan as the brand ambassador of a shaving cream brand. Well, it does not come as a surprise since leading brands are now focusing on younger ambassadors.
"Brands keep looking for younger faces that can connect with the current generation of youngsters who have the power to make decisions and the ability to buy products. Ayushmann Khurrana is another brand ambassador for the same brand. He was signed two years ago, and he joined SRK in the ads. Now, we have Varun joining him," a brand expert revealed to the daily.
Meanwhile, on the work front, Varun and Anushka Sharma are going to kick-start the promotions for their upcoming, Sui Dhaaga: Made In India. Directed by Sharat Katariya, Sui Dhaaga... is believed to be made as part of Indian government's Made In India campaign. One of the goals of the campaign is to promote the country's indigenous textile industries. In the film, while Varun plays the character of Mauji, a tailor, Anushka plays the role of Mamta, who's an embroider. The film is slated for release on September 28.
He will also be seen in Karan Johar's Kalank, which also features Sanjay Dutt, Alia Bhatt, Sonakshi Sinha, Madhuri Dixit-Nene and Aditya Roy Kapur. Apart from that, Varun will also reunite with director Shashank Khaitan in their third offering together, titled Rannbhoomi.
