With changing times, unconventional ways of film promotions are the new 'it' thing. The one that caught our attention now is Rajkummar Rao and Shraddha Kapoor starrer Stree. A horror-comedy, the film is based on an urban legend from Karnataka that says a lady came knocking at everyone’s door late at night. When the person opened the door to let her in, they would end up dead. To put an end to this drama, people started writing “come tomorrow” outside their houses, asking the lady to return the next day.

Shraddha who has a massive Instagram following of 22 million, yesterday deleted all her pictures from the social media site and shared a series of three new pictures that together read “Mard Ko Dard Hoga” in contradiction to the popular Hindi saying, “Mard Ko Dard Nahi Hota”.

Following this, Rajkummar too took a step ahead.

Recommended Read: Is Shraddha Kapoor’s role in Stree inspired by the infamous Nun from The Conjuring?

While Shraddha’s Instagram page is scary and looks like a warning, Rajkummar’s tweet today came as a solution. He tweeted, “Isse pehle ki woh aapko bhi utha kar le jaaye, idhar click karke ho jao #StreeSeSafe!” The redirected link will surely give you chills down the spine. It reads, “If the real wasn’t enough, Stree is now on the internet and she’s chosen you to be next victim! There’s only one way to be #StreeSeSafe”.

https://twitter.com/RajkummarRao/status/1021289399433220096

What caught our attention is what lies at the bottom of the page and might have been missed by many. The last line on the webpage reads, “Also be the first one to share the trailer along with the stars”. Our best guess is that a few people will receive the trailer link before they make it public!

The makers of popular Hollywood film The Blair Witch Project used similar tactics to attract audiences in 1999. We wonder if that’s where Stree is drawing inspiration from, for promotion after seeking inspiration from The Conjuring for Stree's look.