Actor Rajpal Yadav, who plays the role of a 'selfie don' in new film "Shaadi Teri Bajayenge Hum Band", has penned an open letter urging people to be responsible while indulging in the fast growing 'selfie' culture.

"Don't we all love taking selfies of ourselves at home, at college, at public spaces, at outing points? We don't miss a spot - we click selfies by the edge of seashores and on mountain cliffs. Who cares if the very next second a massive sea wave sweeps us away to death or we make the hugest fall of our life into death. Selfie is the most important thing to us.

"Self-love is the most common idea of love and each one of us should love yourself. But, not at the cost of losing our very life," Rajpal has said in the letter, posted on his Facebook page.

Describing his role as a 'selfie don', the actor said: "I will be playing the role of one of those people who are obsessed with taking selfies. While I enact someone who is crazy about taking selfies, I feel it is my duty as a responsible adult to let all my viewers know that keep up your love for self but, not at the expense of your own life."

He says people must continue going to cliff points, beaches and valleys, but has urged them to "be safe while you're capturing the special moments of life".

"We have heard several stories in the news about people losing lives while taking selfies. News always brings to us stories about people carelessly taking selfies that ultimately cost them their lives.

"Watch out for yourselves while you take memorable selfies."