Bollywood actor Vivek Oberoi, who has been roped in as brand ambassador of food and beverages franchise management company IchakDana, says he is a huge promoter of health and fitness.

"I am a huge proponent of health and fitness and I take pride in being part of IchakDana. I chose this food chain as an investment choice based on the consideration that it is in sync with my philosophy of having healthy, hygienic and convenient food," Vivek said in a statement.

The actor has made a strategic investment in IchakDana LLP as well.

IchakDana aims at making available convenience food that is commercially prepared optimizing ease of food consumption through the food and beverage channel. This is both effortless and quick to serve.

"We are delighted to bring Vivek on board as the flagbearer of our brand and as an investor. His ideology as a fitness enthusiast with a passion for healthy food perfectly matches our line of thought and business philosophy. Vivek has a huge fan following and we look forward to his mass brand appeal for conveying our message," said Sonya Chowdhry, Director, Ichakdana.

The brand announced their collaboration with two quick-serve-restaurants -- Café Udupi Ruchi and Chicken Xpress with exclusive franchise rights.